The Social Manipulation Index

Kevin Skinner · March 2026 · 8 min read

DoomTicker v2.0 introduces Social Manipulation (SOM) as the 10th threat domain. This is not an incremental addition — it addresses a fundamental gap in every legacy doomsday model.

Why a Separate Domain?

The existing Info Integrity (DIS) domain measures deepfakes, platform disinformation, and coordinated inauthentic behaviour online. Social Manipulation is different. It tracks real-world movement engineering — the deliberate, funded sponsorship and direction of social movements for geopolitical or political ends.

When citizens cannot distinguish genuine movements from engineered ones, democratic legitimacy is fundamentally eroded. That makes social manipulation a threat multiplier, not just a social issue.

All Sides, Not One-Sided

The model scores manipulation from ALL state and non-state actors. This is non-negotiable for credibility:

US/Western

Russia

China

Domestic

Institutional Social Engineering (Sub-Indicator)

SOM includes a sub-indicator tracking when institutions — medical, governmental, educational, corporate — adopt positions that contradict their own empirical foundations for political or financial purposes. The risk is not any single policy. The risk is the systemic pattern: when institutions abandon evidence-based reasoning, public trust in ALL institutions collapses.

Key sources: Cass Review (UK, 2024), BMJ editorial independence investigations, FIRE academic freedom tracking, Senate Intelligence Committee reports, Edelman Trust Barometer, OECD Trust in Government Survey.

Current Score

Institutional lens: 3.5/5 at 76% confidence, worsening. People's Pulse: 4.0/5. Indie Eye: 4.2/5. All three lenses agree on direction: worsening. The spread (0.7) indicates moderate consensus across sources.

View Live SOM Data →